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There are a number of strategies employed by sports administrators when establishing and modifying ticket prices (e.g. seating capacity, revenue needs, team performance, demand, etc.). Historically, the three primary ticket pricing strategies have been fixed pricing, variable pricing, and dynamic pricing. Please find and review the attached article below that explains the evolution of ticket pricing strategies. Then, please share with the class where you believe each strategy would be most appropriate and/or successful (e.g. youth, interscholastic, intercollegiate, professional, international, etc.)